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Cashing
in on the booming tourism trade
Durban,
Africa’s Kingdom of the Zulu with its bewitching seaside
and wealth of cultures, beckons to visitors both locally
and internationally. To offer a broad array of unforgettable
experiences for the visitor, Cato Manor is being developed
as a brand and a must see destination for the tourist. Two
things are currently happening in the development of tourism
in Cato Manor.
Firstly,
a section 21 company called Cato Manor Tourism is being
formulated to develop and market Cato Manor as a tourism
brand.
The
company will also be responsible for fundraising and the
daily
administration of the Tourism Office at Intuthuko Junction.
Although
it is not yet formally registered, the company is already
engaged in the affairs relating to tourism in Cato Manor.
Tourism-related
businesses are also being set by members of the
community to take advantage of the growing tourism trade.
Cato Manor is rich in history as such a trail is being developed
to cater for visitors who are interested in politics, education,
the environment and learn lessons from the urban development
programme.
To
kick start the marketing of the brand an open day was held
on the 4th of October to introduce tour operators to Cato
Manor as a tourist destination. The open day also served
as a window for people in the tourism industry. More than
twenty operators showed up.
During
the open day, the tour operators caught a glimpse of Cato
Manor as a product to sell to the tourist. Traditional music
groups, oral historians,
traditional
food caterers, art crafters were all invited to showcase
their wares.
As
part of the marketing exercise tour operators from various
parts of Durban will be taken on a tour of the area so that
they get a feel of the market.
In
conjunction with the formation of the tourism company a
new association consisting of community members known as
the Cato Manor Tourism Business Association has been established.
The association will build capacity of its members to enable
them to provide a professional service to visiting tourists.
Part
of the mandate that the association has is to safeguard
the interests and serve the needs of its members. On the
other hand it will be a link between the Section 21 company
and the community. There are two members of the association
that will serve on the board of directors of the section
21 company.
“The
priority is building an organisation that is strong on skills
and
professionalism.” said Mlondi Manzini, the chairperson of
the association.
Members
of the association are encouraged to develop their business
in ways that will convince the tourist to spend money and
help to boost the local economy.
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