Siyaya fm gets its licence to entertain!

(From left to right) Members of the Siyaya fm Sicelo Xulu (Station Manager),
Nokuthula Mvuba (Women’s Programme Host), Thobeka Debe (Youth Talk Show Host)
and Bheki Majola (Drive Show Programme Host). The Ekuphileni Clinic along Bellair Road
may have to relocate to the proposed health care centre.

The news that Siyaya fm has been granted a 30 day licence to broadcast on its own frequency gives the people of Cato Manor cause for celebration. The first 24 hour broadcast is expected to take to the airwaves at the beginning of October, barring any glitches. Siyaya fm will be broadcast throughout the greater Durban area and beyond on 96.8 fm. Their studio will be temporarily located at Intuthuko Junction.

Sicelo Xulu, Siyaya fm station manager was overjoyed when he was informed by the Independent Communication Authority in South Africa (ICASA) that the community radio station was granted the licence.

“To say we are excited is an understatement. ICASA does not grant licences easily. We must be doing something right. What is most exciting is that it was our first attempt to apply for a licence,” said Sicelo

The granting of the licence comes shortly after Siyaya fm clinched a deal with the organisers of the great Celebrate Durban Festival. Siyaya has been granted official media partnership status at the Festival. They will be broadcasting various promos, interviews and religious programmes during the festival.

Celebrate Durban is organised by the Ethekwini Municipal Authority to give the city of Durban a brand. Various cultural events were arranged to commence in
mid-September until the end of September.

These events include colourful displays of the city’s diversity through music, exhibitions, prayers, sports, and seminars on various business related issues designed for the corporate sector, SMMEs and NGOs.

“Participating at the Celebrate Durban Festival will provide us with a forum to market ourselves both internationally and nationally. People must remember that Durban has established partnerships with other cities such as Leeds and Rotterdam,” said Sicelo.